important things to write ad killer
-create a compelling, “must get more information” headline first
-stay away from using CAPS or BOLD CAPS
-write your copy in an enticing fashion
-write your copy so each point flows smoothly to the next
-save all the good sales letters you come across and thow away those that scream hype.
-Once you have sales, request testimonial. place them into your copy
-this is extremely important. Your copy must be free of errors
-writing effective copy doesn’t happen the first time you attempt to write it
-keep your sentences and paragraphs as short as possible
-never get caught up writing about the features of your offer
-when you’re writing, include the words “you” and “your” as often as you can
-always give your contact information
-add free bonuses
-remove skepticism
-establish a control